Almost everybody has heard of it or got already in touch with the word “Podcast”. As an artificial connection of Apple’s iPod and Broadcast is the modern Podcast a new form of media and information. Recently the number especially of Video podcast has increased because of higher internet speed and the new adjusted products out there in the market. With a bigger storage than usual mp3 player in the past, these gadgets can not only play music but also store a large amount of videos and other informations.
And exactly here is the connection to the internet television – the future of TV. Of course you won’t probably watch a 2 hrs movie with a screen that has the size of a sticker. But for news, short information, fun stuff it works quite well.
A couple of years ago the print media was complaining a lot that they were loosing market share and their clients towards the internet. The answer was something like the e-paper or similar approaches – like Napster and the music business a battle hard to win. I call those reactions “chaotic repair actions” cp. picture .

But instead of trying to compete with the internet, publishers could focus on their own core value – trustable news for “on the go”. That what is a newspaper or magazine all about – isn’t it. A reliable source which people count on in order to make their own decisions.
Maybe it is just nonsense but what would happen if e.g. newspapers bring up their specialized video podcast. Private video broadcast like YouTube is all over the place – even at the presidential election in the United States. Just connect a + b and you have the solution – the customized internet television. By the way… do you remember the launch of CNN and how many people said “nonsense – news television”???